How to Start and Manage a Blog

 

How to Start and Manage a Blog


Managing a blog is like adding another product or service to your company because this new attempt will take time to set up, manage and inform. Blogs will need time in your marketing, communication, writing and editing process and managing comments. However blogging can be very flexible - you can edit posts live twice a day or you can choose to post once a month, it's up to you.


Whatever you do, don't be complacent because readers will rely on new content and if they visit your site in anticipation of new content that isn't there, they probably won't come back. That means your hard work that attracts them to your blog is lost. The fact is that many of your readers will be new to your blog; about 80% of them have never visited it before. It’s important to give a reason for people to come back, leave comments or share posts with their friends on social media.


Before rushing to publish your blog, take a few days to familiarize yourself with the platform, templates and tools they have designed for you to use. Most blog service providers will have a management center where you can learn more about managing and promoting your blog.


Take a moment to browse through a few blogs that reach audiences like the audience you hope to impress. Check out the types of advertisers who use their blog and try to find out who they are, what they sell, and what might attract them to this blog. Check out the topics the blog has set for itself over the past year. See how they have used the tools you hope to use on your blog. Look at their chosen theme, colors and images they use. Find out what you liked and what you did not like about their blog, and make notes on thoughts you might have during the process. This information will help you to turn your blog into something unique and effective.


Once you have decided who your right reader will be, the theme and design, the type of content you will provide and you intend to post more - now is the time to decide what you hope to find on the blog. Maybe you hope to generate sales or gain more customers. Maybe you use it to create dialogue, or strengthen customer relationships, or share information about your business activities, topics behind the scenes and highlight your green policies or celebrate donor donations. Maybe you will use a blog to strengthen and find opportunities to connect. It’s really nice to have several goals with the blog, the point being to find out what they can be. Armed with this, the process of making content creation, blog policies and assigning staff to manage a blog easier.


It is very helpful to create a few files on the computer to keep things easily accessible. Create a file to store future content, content ideas and resources such as EzineArticles.com for example. Have a separate folder where you can store photos, ads and logos to be used on the blog.


As with your email signature, you will want to create a thin line that will be placed at the end of every post. This could be a logo, a business meme, a message to your readers, or just one URL on your business website.


Use the multi-page option on the blog can also be very helpful. Creating a About Us page is a great way to reach out to those new readers who explain who you are, links and contact information. The second page of media appearances is also a good idea, perhaps the third that offers updates, approvals or customer comments. Probably a page with a contact form for student feedback. Options are limited only by the blog platform (Blogspot, WordPress, e-commerce site, etc.) you decide to use.


Once you start blogging, be sure to encourage people to use the social media buttons at the bottom of every post. Every time someone clicks on those media buttons your post is shared with your social media contacts. Make sure you use those buttons yourself and encourage your staff as well. Connect with social media groups, forums, networks, article distribution sites, or any other place related to your blog. Connecting with other bloggers and like-minded businesses will also help drive traffic to your new blog.

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